Debate: Ban on advertising

Should advertising be banned?

Background and context

Morality: Is advertising in principle immoral?

Pro

• Advertising promotes non-rationality. There is nothing moral about encouraging customers to be non-rational and impulsive in spending.

• "Advertising manipulates small children even before they reach the age when they are legally responsible for their actions." [Vance Packard, "The Hidden Persuaders"]

• Advertising exploits our deepest fears, sensitivities and yearning. There is nothing moral about such actions, the less for commercial purposes.

• Advertising creates an attitude of wastefulness. There is no justification for encouraging the "psychological obsolescence" of products currently in use.

• Many adverts are not justifiable on moral basis. There is no justification for promoting products that effectively ruin people's health (cigarettes, alcohol) and cause several millions of deaths annually. Worse still, it cannot be ensured that such advertisements do not reach and affect children.

Con

• Advertising leaves everybody better off. Not only do the consumers benefit from the products they buy thanks to adverts, but also the whole economy benefits from these "impulsive" buys, thus leaving everybody better off (both the producers and consumers). Thus, advertising cannot be really immoral.

Economics: Is advertising vital for growth of our economy?

Pro

• Advertising curbs imperfect information. Advertising is necessary for consumers, as it not only promotes new products, but it also provides essential information. Imperfect information can result in market failure, therefore anything that limits it should be encouraged.

• The more is produced, the more needs to be consumed. Without advertising, people wouldn't be buying things they do not necessarily need, which would slow the economy down, as economy cannot grow unless people consume.

Con

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Freedom: Are advertisements a valuable form of expression?

Pro

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Con

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Enforcement: Is the ban feasible?

Pro

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Con

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Slippery slope: Does the ban not lead to unforeseen harmful consequences?

Pro

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Con

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See also

• Debate: Ban on advertising targeting children
• Debate: Advertising for tobacco products should be banned
• Debate: Shock Marketing
• Debate: Ban on negative political ads
• Debate: “Behavioural” ad-targeting and privacy

External links and resources:

Books

• Vance Packard - The Hidden Persuaders