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Argument: Dollarization can increase competition, innovation, productivity

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Parent Debate(s):

Debate: Dollarization

Supporting evidence

Entrepreneur : Enrique Hidrobo

–Medical Doctor
–Experimented with many domestic crops
–Only export cut flowers turned a profit In 1996 Started rose farm
–With the $$ he realized the importance of new market opportunities
–Idea : Create a firm to sell directly to the retail florist
Brokerage firm selling flowers directly to Florists
–Collectively owned by the growers
Product
–Quality roses shipped in quantities of 175-100 stems
Pricing
–Standard channel –double marginalization
–Their channel –toll fee & stable year round prices
Once business model proven other joined
–Equity membership fee

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